The 3-day #OccupyJulorbiHouse protest was one that was going nowhere, at least if the low-interest levels among netizens in the days leading up to the protest were anything to go by.
That was until the Ghana Police Service decided to crackdown on the few protesters that showed up on day one, creating the needed public sympathy and support for the campaign, culminating in hundreds of Ghanaians pouring onto the streets in defiance of the police.
From 216 mentions of the official hashtag #OccupyJulorbiHouse found on X (formerly Twitter) early on September 21, the dataset collected from Brandwatch, a social media analytics tool, show the hashtag grew exponentially and appeared in 1.76 million mentions from 720,093 authors between September 21 to 23.
This report has mapped out the online/offline conversations that drove #OccupyJulorbiHouse, highlighting the specific interventions that turned the fortunes of the demonstration around.
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You can read a detailed analysis of the report here.
By: GhanaFact
